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ASA Gives Online Casinos Information

The United Kingdom liberalized the land and online casino gambling market in the country several years ago with the implementation of the 2005 UK Gambling Act. This act clearly outlined the new marketing areas and scope of gambling that was allowed in the country. When the regulations took effect online casinos were suddenly now allowed to advertise on TV, in magazines and through other traditional methods that were previously off-limits to gambling companies. With the liberalization though came restrictions on when these gambling groups could advertise and the content of their online casino adverts. The Advertising Standards Association was given the authority and task of monitoring the advertising coming out of the gambling industry and forcing the gambling group to adhere to the sometimes vague gambling restrictions.

In the intervening years since the UK Gambling Act took effect in late 2008 the ASA has investigated and banned numerous online casino gambling advertisements that fell into the questionable category and violated the restrictions. Advertising and marketing groups in the UK have been tasked with interpreting the vague advertising codes and several agencies have suffered keen embarrassment when their advertising campaigns were flagged by the ASA. New ASA advertising codes are launching this September however and they are expected to really clear up some of the more ambiguous restrictions that were facing the online casinos and advertising companies.

As these new codes launch the ASA has created a seminar at the beginning of September that will cover all of the changes and field questions from the online casino gambling and advertising industry so that going forward these companies can better align their new campaigns with CAP and BCAP advertising codes.