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The French online casino gambling industry is on the verge of legally opening its doors to licensed foreign gambling and there are a few companies who are eagerly vying for rapid entry into this potentially lucrative gaming market. Play LA Inc. is a fast growing internet poker and betting site that has rapidly begun to expand its business throughout the UK and Europe to interested players who are looking for an alternative to the more traditional gaming sties. Play LA has just announced plans to launch a new website that will be wholly aimed at appealing to the emerging French gaming market. Though play LA does have several major online casinos aimed at the European market, the newly launching French site will focus solely on sports betting opportunities.

Play LA is not precisely new to the online casino gambling market, the site has been around since 2005 and operates out of the British Virgin Islands, but the real push for more market share has really come in the past year or so as Play LA vies for some of the newer markets in Europe that are only just now emerging. In fact, coming in right at the cusp of new markets is just precisely Play LA’s business growth strategy and the company is executing it quite well. As online casinos and competing sports betting sites enter the French market through licensing, Play LA hopes to be one of the first companies to utilize existing advertising networks to create a foundation for betting within France.

There is no precise time frame for launch of this newly planned spots betting site. The French National Assembly has approved the new online casino gambling regulations, but the European Commission now has to also approve the regulations before any French licensing for foreign sites can occur.