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Last month’s research study conducted and released by Ipsos Reid shed some new and interesting light on the state of online casino gambling in North America. The study looked at the perceptions that residents of both Canada and the US have toward internet gambling and how well residents of both countries actually understand the legalities and regulations present within their country. The results show that gamblers are unclear – they just don’t know where the law stands when it comes to online casinos…but research also indicates that residents are, by and large, in favor of government control over the gambling industry regulations.

The North American policies right now are not effective. The Canadian government refuses to fully weigh in with new legislation and the US federal government has passed controversial and confusing regulations that do nothing to actually clarify the US gambling industry. The thing is, North Americans just want some clear leadership where the online casinos are concerned. Banning the industry is never going to work, and yet the US government continues to invest time and money in enforcement regulations that are not effective.

The online casino gambling industry responds incredibly well to clear and forthright regulation and legislation; this is evidenced by the working system in the UK in particular, as well as several European nations that have fully embraced a regulated internet gambling industry. North Americans are tired of the games and misleading policies and are increasingly demanding a comprehensive and immediate solution to the online gambling problems that have plagued the countries.