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Shaping the Sports Experience

Bwin has just raised the bar in integrated social media and real time betting activity within the online casino betting industry. There has been a big push in the past several years to create internet based gaming platforms that integrate the merits of social media into the betting experience. Bwin, a top rated betting company based out of Austria, has just announced that in addition to integrating the betting and social media experience, the company is launching a new platform that takes it all to the next level by allowing online casino bettors a platform that they can use right alongside while they actually watch the sporting events. The Sheeva broadcast medium will combine all of the new media elements to allow for a user experience that is unparalleled elsewhere in the internet betting industry.

The Sheeva medium was unveiled by Bwin at the latest expo and show in Las Vegas. Sheeva uses the more traditional online casino betting medium, augmented by a moderator-controlled Skype session that will feed right alongside and during actual sporting events. Not only does Bwin have some of the best odds in the market, but the company is now looking to step up the expectations for online casino betting platforms by creating an entire in-game experience that bettors can choose to use while they are watching major real-time sporting events.

This new offering is meant to target that vast majority of the sports viewing market that chooses to simultaneously surf the internet while watching TV. Fusing the two experiences for the online casino gambling and betting industry is a logical next step and Bwin is one of the first to offer this type of integration.