Betting Heavy for the Roses
The global horseracing market may be experiencing some really low lows right now
in terms of interest from bettors, but those lows never seem to really
materialize during the major horse races of the season. In the US market,
despite the ban on online casinos and betting, internet sportsbooks have noted
that betting is fierce this year on the Kentucky Derby. The Derby, more
affectionately known as the Run for the Roses, has long been a staple race of
the US horseracing scene. As a part of the Triple Crown, this horserace attracts
all of the closet fans who may be too busy at other times of the year to fully
follow the horseracing market. This year, Churchill Downs has a huge share of
the US online betting market and is poised to rake in the bets as the Triple
Crown kicks off.
YouBet was one of Churchill Downs’ major competitors in the US online casino
betting market, and a deal announced at the end of last year has solidified
Churchill Downs as the main competitor in the market, having now acquired YouBet.
The decision to buy up YouBet means that Churchill Downs now owns 50 percent of
the US horserace betting market – a very significant chunk. There was a lot of
controversy from other online casino betting companies that never like to see a
monopoly occur, but so far, Churchill Downs has managed to nicely handle the
newfound market wealth.
Betting odds are already listed on the site for the Kentucky Derby and online
casino bettors are flooding the sites, reading the odds, and studying the horses
in the hopes of making the right choice and the right bet on which horse and
rider are going to make it to the winners circle and wear that beautiful
necklace of roses. |