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Getting the Name Out There

There is a lot of talk right now about sponsorship within the sports betting industry – the sporting clubs claim that some sponsorship deals that are in place compromise the integrity of the sporting teams because it links a team with a specific online casino sports betting site – and that could lead to match fixing and other unethical activities. The match-fixing is such a huge concern that some UK teams are actually not able to engage in sponsorship deals with the online casino gambling industry. As much as this is the case for some teams, however, the sponsoring of events is still front and center in the industry and 188Bet announced that the gambling group is the top sponsor for this year’s Isle of Man Bay Festival, a very prominent annual event in the gambling industry.

This year’s major festival is going to be quite the scene – it’s nearly sold out already and 188Bet is sponsoring the event as a good will event as much as anything. Traditionally the online casinos and internet betting sites stay within their own market for advertising opportunities, but this music and talent festival is the perfect opportunity for the gambling company to expose its brand to a much broader audience. The festival has an incredibly long name, the Manx Telecom Bay Festival ‘X Factor Meets Britain’s Got Talent, and takes place in mid June 2010.

The sponsorship of the event is through a new foundation that has been formed by the online casino sports betting company, the 188 Foundation. Others in the industry are lauding 188Bet for its ability to branch out of the market and but the company’s brand and name in front of a really prime demographic of individuals attending the festival.