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French Media Companies

The French media industry is in for some massive changes in the coming months as the planned French online casino gambling and betting regulations take effect. The French government has been talking about passing new regulations for more than a year now – the regulations have been drafted, revised, approved, revised again, and are currently in the final phase of the approval process – the European Commission. The European Commission now has the more liberal French regulations and is expected to sign off on the new policies by the end of the month. Once that happens, the foreign online casinos entering the market will be looking for ways to advertise to the newly liberalized French market – and that means incredible new streams of revenue for these companies.

Several of the largest French media companies have already begun to secure media advertising deals with the biggest names in the online casino gambling industry in anticipation that these companies will obtain official French licensing soon after the new regulations take hold. Ladbrokes, one of the biggest names in the betting industry in the UK announced a partnership agreement with Channel CANAL+ while Mangas Gaming, a French company in itself, scored a major coup by signing with the Metropole 6 Group, allegedly the top watched network in France. Other online casinos and gambling groups are firming up their agreements and now merely waiting the last few weeks it will take before the French internet gambling industry becomes fully legal to licensed foreign gaming companies.

The new advertising and media deals encompass all of the more traditional forms of media so that the new online casinos and gambling companies will have the ability to launch immediately into the market and rapidly secure a part of the lucrative French market.