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A Creative Loophole

The National Rugby League in Australia has found a pretty brilliant loophole in the Aussie gambling regulations that will allow the league to take on foreign sponsorship from the online casino gambling industry. The Aussie government is incredibly anti-internet gambling and this has been evidenced pretty strongly in the past year as the government attempts internet filters and censorship as a way to keep the online casinos out of the market. Additionally, the Interactive Gambling Act of 2001 makes advertising for the internet gambling sites illegal within Australia, thus ensuring that sponsorship is pretty tough for the sporting teams in the country.

The National Rugby League though has just announced that it will promote the international online casino poker site Full Tilt Poker. Full Tilt is internationally recognized as the second largest poker room in the world. So it begs the question, just how with Aussie’s Rugby League legally advertise for Full Tilt? The answer is in the semantics. Full Tilt Poker has a .net site that operates fun-play poker and allows no formal poker play and internet gambling activity.

The NRL is not the first of the sporting teams to tread this fine line, PokerStars has a similar arrangement with Cornulla that has worked out quite well. According to the details of the agreement between the NRL and Full Tilt, the online casino poker gambling site is paying a cool $100,000 for the right to have the Full Tilt Poker.net logo displayed on the NRL site for a full year. The NRL plans to implement these changes slowly but fully plans to take advantage of the creative loophole that still allows foreign sponsorship.