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Bias for New Online Casino Tool

Last week’s announcement that Svenska Spel, the Swedish land and online casino state gambling monopoly, had finalized the contract and deal with ICU Intelligence for all rights to the Playscan AB subsidiary was not very surprising, but still a major coup for the company. Svenska Spel, ICU and the Swedish Gaming Institute have all cooperatively researched and worked on this project for more than 25 years. The technology and research data was used by Playscan though to develop a tool that utilized all of the relevant information and research data to allow internet gamblers better monitoring and control over their gambling behavior.

The Playscan software in particular is designed to identify problematic behavior in online casino game play. The software and algorithms are designed to properly monitor wagering patterns, games, and bankrolls to accurately identify when these patterns change and when gamblers are beginning to display problem gambling characteristics. A further feature of the Playscan responsible gaming software are the tools built into the software that then recommend certain paths and behaviors for the online casino gambler in question.

The information is no longer generic, but very targeted to behaviors that individual gamblers have displayed at the online casinos. Playscan has developed a powerful tool already, and as a soon-to-be subsidiary of Svenska Spel, the responsible gaming software will be even further developed before a more widespread release into the global market. There is no details on a timeline yet, but Svenska Spel anticipates this software will be a huge hit in the market.