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It's Not All Rosy

The sponsorship deals in the UK have really taken centre stage in the international media in the past several months because of the sheer surge in the number of online casinos and sports betting companies that are seeking out these sponsorship deals with UK sports teams and clubs. The industry news hit earlier this month that 777Ball.com had successfully signed a deal with the Cardiff City football club for sponsorship of the club and 777Ball would provide the shirts for the team with the online casino sports book’s logo. The UK Gambling Commission though made the controversial decision to block the sponsorship deal and demanded that the teams remove the shirts before any game play.

The move by the Gambling Commission was attributed to the Commission’s policies regarding white labelled online casinos and internet betting and gambling sites. The internet gambling company is a bit miffed by the rejection of the sponsorship deal and executives from 777Ball, who are based out of the Philippines, have flown to the UK to discuss the situation with the UK and to discuss methods that could be put in place to rectify the situation and allow the online casino sports betting site to maintain the sponsorship deal.

Interestingly, the Cardiff City football club is not wholeheartedly committed to the 777Ball online casino gambling and betting site as the sponsors of the teams. The deal was signed because 777Ball was willing to come to the table with money. But if the UK Gambling Commission continues to ban the sponsorship deal then the football club will move onto some of the other interested sponsors that the club chairperson, Peter Ridsdale indicated were also interested in sponsorship.