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WAAG: Australia: Gambling Prominence

One interesting characteristic about the gambling industry in Australia is certainly the fact that gambling is extremely prominent in the culture in the country. Australia has one of the largest percentage of the population taking part in some form of gambling activity. Right now the government has blocked and banned the online casinos, but that has not stopped every other part of the market from flourishing in the country through the expansion of land betting venues, the growth in accessible land gambling venues, and the continued popularity of the national lottery. The national lottery brings in millions annually for the state and gamblers seem content right now to leave the online casino situation on the side burner for now consider the huge array of other choices on the market.

Some research conducted on the Australian market puts the figure as high as 80 percent as the percentage of the population gambling in some shape or form. As stated, the online casinos are illegal in the Australian market right now, so instead, the internet gamblers are choosing to bet extensively on sports and horse racing. Brick and mortar casinos also see a lot of traffic coming in the door that hasn’t even really slowed down too much during the recession. The Australian market is much smaller than nearly every other major Western country in the world.

The country only has roughly 22 million people and so, to have 80 percent of that population gambling in some form is not as shocking as that percentage would be in, say, the United States. Still, the online casino gambling industry consistently monitors the legislation in Australia for a chance to possibly enter this market in the future.