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Take Over Threat Looming

The online casino gambling industry has grown really rapidly over the past decade as the interest in this pastime boomed. Because of the rapid growth in the market there is a lot of diversity in the market right now. Although there are certainly big businesses in the market there are also a lot of little players, small businesses that have developed and have viable sites offering diverse online casinos and gaming content. There is a definite threat in the industry right now as the bigger companies are threatening to take over and buy out the small businesses. Consolidation in the industry is not particularly a bad thing if it is done on a small scale, but the threat increases manifold if the small businesses are wiped out by the larger companies.

Small online casinos offer niche industries and niche gaming sites that are quite popular in the industry. The bigger companies are often able to offer bigger prizes and top-rated software, but there is a corporate feel to these companies – some smaller sites offer a more “mom and pop” feel to the whole situation. Party Gaming’s CEO recently summed up the industry well after the Madrid Gaming Executive Summit that took place last month. CEO Jim Ryan’s summary of the current state of the online casino gambling industry serves as a type of warning now.

Ryan notes that media giants and huge gaming monopolies pose the biggest threat to the small businesses and smaller online casinos in the market. This changing and evolving highly competitive market has also really upped the stakes for the gambling groups competing for purchase with European gamblers. The big companies often have more resources and money at their disposal and smaller companies have to really up the anti to remain competitive.