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WAAG: Ireland: Land Betting

The land betting industry in Ireland is huge – it is popular and the Irish really seem to love their horse and sports betting. The online betting industry is growing as companies like Paddy Power offer up dual services, betting at either land or internet venues but always trading on the trust of the Paddy Power name. The interesting thing about Ireland is that betting really is just that prevalent – a good indication that the online casinos will likely be widely accepted should the government pass any new regulations. Ireland is known all over the world for not only the Irish hospitality, but also for the quaint and colorful small towns that are lined within multi-hued houses and shops.

Interestingly, even the smallest towns and villages in Ireland seem big enough to host at least one land betting shop –and sometimes two or three! That speaks a lot to the land betting industry’s prevalence and success throughout Ireland. And even though Paddy Power has reported success at the online casino betting side of its business, the Irish are land bettors and that is likely to be the case for some time now. The government has blocks in place to stop the online casinos but is increasingly considering allowing the Irish to indulge their love for betting and gambling through the international internet gambling sites.

As far as the popularity of any key company within the Irish market, Paddy Power is a top name and Boylesports is one of the largest of the land bookies operating in Ireland. The UK has several key companies that have also made the transition into the Irish land betting market to a lesser extent, but William Hill and Ladbrokes are surely keeping an eye on the Irish laws regarding online casinos and will enter that market should the legislation change.