WAAG: Ireland: Land Betting
The land betting industry in Ireland is huge – it is popular and the Irish
really seem to love their horse and sports betting. The online betting industry
is growing as companies like Paddy Power offer up dual services, betting at
either land or internet venues but always trading on the trust of the Paddy
Power name. The interesting thing about Ireland is that betting really is just
that prevalent – a good indication that the online casinos will likely be widely
accepted should the government pass any new regulations. Ireland is known all
over the world for not only the Irish hospitality, but also for the quaint and
colorful small towns that are lined within multi-hued houses and shops.
Interestingly, even the smallest towns and villages in Ireland seem big enough
to host at least one land betting shop –and sometimes two or three! That speaks
a lot to the land betting industry’s prevalence and success throughout Ireland.
And even though Paddy Power has reported success at the online casino betting
side of its business, the Irish are land bettors and that is likely to be the
case for some time now. The government has blocks in place to stop the online
casinos but is increasingly considering allowing the Irish to indulge their love
for betting and gambling through the international internet gambling sites.
As far as the popularity of any key company within the Irish market, Paddy Power
is a top name and Boylesports is one of the largest of the land bookies
operating in Ireland. The UK has several key companies that have also made the
transition into the Irish land betting market to a lesser extent, but William
Hill and Ladbrokes are surely keeping an eye on the Irish laws regarding online
casinos and will enter that market should the legislation change. |