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Building Out the Online Casino Brand

The Bodog online casino gambling group is one of the most prominent brand names within certain specific markets. The company is best known for it’s entry into the US online casino gambling market and its decision to continue operating out of the US despite the UIGEA and the Department of Justice’s firm and harsh actions against any gambling companies that defy the block on financial transactions. That has not stopped Bodog though and now the company is looking toward global expansion of the Bodog brand name through exclusive partnership and licensing deals. In addition to the popular US Bodog brand, the Bodog brand is now launching into Asia and Europe and most recently Canada. All of these new partnership announcements coming out of Bodog are part of the company’s attempts to re-brand and greatly expand.

Bodog is a strong brand name and the only thing that the company has as a detractor is the fact that the gambling group does not really play by the rules. Bodog Entertainment operates in the US market despite the fact that the US government has asked all companies to back out of the market and respect the UIGEA. Not only has the Bodog brand continued to operate in the market, but the company has a bad-boy image because of the dispute that lasted many years between 1st Technologies and Bodog. The Bodog internet gambling brand is looking at global expansion now and the European and Asian markets are really the key to the company’s ability to maintain long term viability.

The European market has a lot of competition in the online casino gambling market and Bodog is still a very small fish in the big sea of international competition. But that is just the process that it takes for the company to slowly work it’s brand into the market. The fact is, although Bodog openly operates in the US despite the UIGEA, the company is highly respected, operates under strong regulations and is safe and fair. Those factors rank far higher than the company’s decision to continue operating in the US market.