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Woerth's Online Casino Response

Eric Woerth, the Budget Minister in France, has come out strong against the advertising efforts of Zeturf, an online casino gambling company based out of Malta that has pushed the boundaries of legality recently. The 88th Prix de l'Arc de Triomphe took place in France this month and the week preceding the event Zeturf placed a full-page advert in the Metro, a free daily newspaper in wide circulation throughout the country. Zeturf and the newspaper claim that the advertisement was not directly for online casino gambling services. Woerth is not so easily swayed and although the French government greatly disapproved of this stunt, Woerth handled the situation with class. His key remark concerning the Zeturf advert was to issue a gentle threat disguised as a reminder.

Woerth commented on the situation by reminding the online casino gambling industry that advertising by gambling companies is not yet legal in France. Then he took the situation just far enough to serve as a warning when he reminded the industry that the French regulations are calling for a licensed gambling industry. That means that any gambling company seeking a French gaming license will have all past actions within the French market considered. The bottom line: advertise in France and target French gamblers too soon and forever lost the ability to obtain a French license and thus operate online casinos legally within the country.

The new French online casino gambling regulations are set for voting in the National Assembly this month and if they pass there is every anticipation that they will take effect as soon as January 1, 2009; licensing would soon follow the implementation of the regulations.