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Premature Launch for Online Casinos

The French market is not yet open to foreign online casino gambling companies to offer their services to French gamblers and yet the Zeturf internet gambling group made the questionable choice to prematurely launch into the French market with a full-page advertisement in the Metro, a popular and free daily newspaper in France. The Zeturf advert was allegedly a press release according to both Zeturf and the newspaper, but it reads just like and advert for the online casino gambling group and the French National Assembly is not pleased that this has happened already considering the new French internet gambling regulations are just a couple months out from implementation.

Zeturf is likely similar to many of the other major online casinos and internet betting groups that are quite eager to enter the French market and start generating some revenue on the French gamblers. One key difference from the other internet gambling groups and Zeturf is the fact that the other online casino companies showed some patience and self-control in the hope that they will rapidly gain French licensing once the drafted gambling legislation is approved.

Zeturf is a Maltese company that provides online casino betting choices to the international market. The company is really testing the patience of the French government though with the “press release” and the French Budget Minister has made sure to point out that right now France has specific legislation in place that prohibits internet gambling adverts within the country and even when the new legislation is passed the gambling companies will have strict and limited access to advertising opportunities.