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What's the Motivation

Really, I have to say that I just don’t get why some pretty respected online casino gambling companies choose to operate in closed and unregulated markets, particularly those markets that are just a breath away from full legalization and the opening of the market. Zeturf’s decision to take out a full-page “press release” in a France daily newspaper just befuddles. France is in the finalization stages of regulations for foreign online casinos in the market, and yet Zeturf paid for a glorified advertisement of its gambling services. Did they think that the government wouldn’t notice? Their decision to advertise just months before the French regulations should take effect will likely mean that Zeturf will not be a candidate for licensing in the French market.

Zeturf is certainly not the only company in such a questionable position, countries all over the world have ambiguous and changing online casino gambling policies in place and yet there seems to always be at least one gambling company willing to take advantage of a gambling market in flux. The United States is a perfect example of an internet gambling industry that is in the midst of some big changes. Now, as far as the massive US market is concerned, there are at least a dozen online casinos targeting this market and risking the backlash and prosecution from the US Department of Justice. These smaller name brands are risking a whole lot – and while the financial gain might be worth it right now, some of the larger international gambling sites have taken a look at the long road and voluntarily left the US market until new regulations take effect.

Online casinos that prematurely enter markets and do so when there are specific bans in place are only ensuring that they will then never legally operate in the market in question.