Leveraging the Online Casino Brand
The Bodog brand is ballooning in growth this year as the company incorporates
licensing into its international growth strategy. By offering other interested
online casinos and businesses the opportunity to license and develop their own
Bodog gaming product and service the Bodog brand has truly gone global. Bodog’s
brand traditionally launched and found great purchase in the US market. Although
the US market is now closed to foreign and offshore online casino and poker
gambling companies, Bodog has effectively maintained this market, sold the US
brand to the Morris Gaming Group, and now focused company efforts of launching
into other existing and emerging markets. In addition to an online gambling
presence in Asia and an advantageous partnership with Haydock Sports, Bodog has
now announced the plans to offer a full business to business poker network that
will link Bodog gambling sites and other poker brands across one major network.
The Bodog Network is launching internationally with a keen focus on servicing
the online casino poker gambling sites operating within the European Union. The
EU’s internet gambling market is absolutely extensive and the Bodog brand name
now has enough international brand recognition and respect to safely enter this
gambling market and expect to gain a decent portion of the online poker gambling
activity. Although the concept of the Bodog Network has just launched, the
Ongame Poker Network has already signed a licensing deal for the internet casino
poker gambling brands that operate on the Bodog Network.
The online casino poker network is just forming and as a part of the launch of
the Bodog Network Bodog plans to launch additional poker domains and gambling
rooms that will all develop on this newly launching platform. The business is
still in the development process and as the stages of develop progress CEO of
the Ongame Poker Network, Patrik Selin, will continue developing strategic
partnerships and other alliances with other prominent internet poker brands and
sites. |