An Important Differentiation
The global online casino gambling and betting industry has experienced
exponential growth over the past decade and the interest in gambling
opportunities via the internet continues as consistent innovations keep the
gamblers intrigued. Betfair was the first online gambling company to really
introduce a consumable and successful “open-market betting” system for the
global market. Open-market betting, now more commonly referred to as “exchange
betting,” is a unique form of betting that greatly expands the possible kinds of
bets a punter can make.
The entire online casino betting platform has evolved with Betfair’s
introduction of exchange betting. Traditional betting focuses on a winner and
one specific outcome – who’s the victor in the sporting event or competition.
Exchange betting though really opens up the field of possible bets to include
wagering on the losing team or horse. Gamblers can put up their money on any
number of educated and wild guesses and the Betfair exchange betting platform is
ideal for offering and processing these non-traditional online bets.
There’s controversy however in the online casino gambling industry because the
some of the more traditional betting venues and the sporting organizations feel
that exchange betting opens up the sporting events to more possible corruption
and compromises the integrity of the games. Even with the criticism though,
internet gamblers are very interested in the exchange betting sector of the
market and Betfair holds a huge percentage of this growing market. The only key
drawbacks for online gambling sites operating exchange betting is the effect
that the current controversy has had on several key regulated nations; countries
are beginning to specifically exclude and target exchange betting because of its
perceived faults. |