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Contract in Place Again

The World Series of Poker is one of the biggest poker gambling events in the world. The WSOP is a long-established poker gambling event that entices poker professionals from both the land and online casino gambling industry to take place in the many events and try to earn the coveted bracelets. The WSOP events have always traditionally taken place in Las Vegas and normally during the summer months. Harrah’s Interactive Entertainment runs the WSOP brand and in recent years Harrah’s has really begun to expand the WSOP beyond just the main event that takes place in the US and bring prestigious and high-level events to countries all over the world, and including into the online casino poker gambling industry. To further the efforts to expand the WSOP brand beyond the traditional poker gambling community Harrah’s has announced that it chose to renew its contract with IMG Sports and Entertainment for another five years.

The two companies have worked closely over the past four years to build up the WSOP brand to include more of the global land and online casino poker gambling community. IMG was also an integral part in the non-gambling partnerships that have now been established between Harrah’s, the WSOP brand, and non-gambling companies. IMG is well positioned within the global market to continue offering valuable brand expansion insight and strategies to the WSOP.

Licensed WSOP events are the future of this prominent global brand and IMG has really helped Harrah’s increase the value of this international land and online casino pokerbrand through strategic partnerships, new bracelet events, more media and television exposure and other key developments.