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Using Celebrity at an Online Casino

Celebrities all over the world have been used to promote and endorse products and the world of online casino gambling is no different – having a recognizable celebrity goes a long way toward promoting the brand and the site. This is a prominent trend right now in the industry and PartyGaming has recently announced that the company’s poker brand was now linked to Giancarlo Fisichella, an Italian Formula One racer. Fisichella, or Fisi was his fans call him is has signed on with the PartyPoker brand as a sponsor for the PartyPoker brand and the popular online casino poker room.

Fisi has not always been a stable in the online casino poker gambling industry. He actually jumped onto the scene earlier in the year at the Sports Challenge IV, PartyPoker sponsored poker competition that generated a lot of excitement and support from the international poker gambling industry as well as other racers and the sports community. Fisi didn’t win the Challenge, but he did display a fine set of skills and his currnet popularity in the Italian market makes him a perfect sponsor for PartyPoker Italy. The Italian betting and poker market is only just emerging in the recent years and PartyPoker is specifically looking to attract new players within the Italian online gambling market.

PartyPoker feels that this sponsorship will go a long way toward helping the company make a strong launch into the online casino poker market and also generate interest in land poker events that Fisi has signed on to sponsor and attend.