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Boldly Going Further

The 888 internet gambling games developer and internet gambling group has announced that a division of the company is now moving into the South African market. 888 is a highly respected gambling group in the international online casino gambling industry and the company’s Dragonfish division has made some very real progress in the recent months in terms of further market expansion and targeted market penetration. 888 just announced that the Dragonfish brand is moving into the South African market in partnership with the Tsogo Sun Gaming Group to offer land gambling and betting options for the time being and then the two companies will jointly move into offering online casinos and internet betting products once the South African government passes through new regulations.

The current South African regulations are in development by the government and are actually stalled. Even so though, there is a very real expectation that the new regulations will pass in the coming year and that online casinos will soon be legalized within the market. Once that happens, Dragonfish will be perfectly positioned within the market and with the name backing and respect of Tsogo Sun to make a strong entrance into the online casino gambling and betting market in the country.

Dragonfish’s expansion strategy is working well and the company has recently entered into several arrangements where the partnership primly positions the brand within new and emerging markets. 888 has made the chose to only operate within legal online casino gambling markets and that is likely a strong choice for the long-term brand development. Although the South African market is active right now, the company is choosing to wait until the industry is fully legal.