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Social Networking for Betting

Social networking is the new buzz word in business right now – and it doesn’t matter which business we’re talking about! Social media has taken over businesses all over the world and it is providing the companies with new ways to connect with the users and connect with the pulse of the community. And the word community is key; social networking sites are popular because people want to feel like a part of a community, to easily communicate and share information and ideas – this holds true for the online casino industry as well. Betfair has just decided to prioritize the social media aspect of gambling and betting by signing a deal with Watercooler, a company passed out of California, US that has a primary base of online bettors in the Australian casino betting market, but also boasts socially networked punters from all over the world.

Betfair has a pretty decent stake in the global online casino gambling industry and the company is keenly interested in particularly expanding the company’s influence in the growing Australian betting market. Watercooler is a social networking application that links the betting sites with social networking profiles like Facebook, Bebo, Friendster, and others. By adding this new application, all of Betfair’s existing punters will be able to gamble with Betfair while also interacting with friends in their online social networking profiles.

This technology is new to the online casinos and definitely for the betting industry. With the deal signed and the Watercooler application nearing implementation, Betfair users will soon be able to integrate their current social networking profiles with the Betfair gaming site and engage in community interactions on a whole new level.