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WPT Deal Secured

The World Poker Tour brand is a growing commodity in the international online casino gambling industry and as the brand continually tours around all over the world, the exposure and success of WPT has made WPT Enterprises a key focus for many online casinos as they look for lucrative expansion opportunities. Once WPT was up for sale the bidding war was pretty intense, but in the end, PartyGaming’s Peerless Media subsidiary won out and has inked the deal with WPT Enterprises for acquisition of the brand and all of its products. Mandalay Media was really vying for WPT at the end and really upped the anti at the last minute, right before shareholders were forced to make a decision about which offer to accept. Although both Mandalay Media and PartyGaming have strong reputations in the online casino gambling industry, the shareholders chose to stick with PartyGaming’s deal and sell the WPT brand to the less aggressive of the two companies.

The end decision is really interesting though because there was no reason to assume that the shareholders would so obviously favor one of the online casino gambling groups over the other. Mandalay’s proposal would have undoubtedly been the more lucrative choice for the shareholders, but the last minute offer and attempt to steal the acquisition away from Peerless Media didn’t sit well with the shareholders.

The WPT brand has some real potential amidst the global online casinos and gambling groups and the shareholders likely felt that the PartyGaming brand would keep the WPT brand more in line with the brands true value and effectively spread the WPT brand into new mediums without exploiting the acquisition.