Mandalay Wants WPT
The World Poker Tour Enterprises is one of the more recognizable online casino
gambling and poker brands on the market right now. Exposure over the past
several years has really increased the value of the WPT brand because the WPT
has run all over the world and there are several divisions of the tour running
at any given time in Asia, Europe, and other emerging online poker gambling
regions. Most recently, Mandalay Media has shown its strong intentions to
acquire the WPT brand. The previous offer for the WPT brand has just this week
been upped to a generous $36.5 million. The increase in the proposed acquisition
price is a strong indicator that Mandalay is quite serious about following
through with it’s acquisition attempts for the WPT brand.
The increase in the proposed offer accounts for a cool $28.5 million in cash
that will go to the WPT and then an additional $5 million worth of Mandalay
Media stocks. The Mandalay Media gambling and media group are really vying for
WPT because of the brands value not only in the land poker gambling industry but
the growing presence at online casinos and international poker sites.
One of Mandalay’s strongest points is the company’s currently growing offering
of mobile 3G gaming content. The content war has begun all over the world and
Mandalay already has a start on the gaming content for mobile devices – the WPT
brand will only enhance Mandalay’s position in the growing international land,
mobile, and online casino poker gaming industries. And it’s not just Mandalay
benefiting from the proposed acquisition, Mandalay has the resources,
technology, and existing partnerships to really and truly launch the WPT brand
to whole new levels of international connectivity.
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