Poker's Been Effected
The online casino and poker gambling industries were once thought to be
invincible from recessionary trends and downturns that really effected other
industries and markets. Throughout the past global recession many major poker
gambling sites were reporting that although profits had dipped a bit with the
recession, that the sites were still performing well and generating revenues.
Poker in particular has been a bit of the golden child of the international
online casinos and gambling sites operating in incredibly diverse markets; no
matter what the market, poker has done quite well in finding a hold and still
generating interest. It has been really easy for the online poker gambling
companies to take this growth for granted because it was so pervasive.
Now though, the poker gambling trends are changing, slowing in fact, and the
online casino poker gambling sites are likely to see some significant changes in
the poker revenues coming in from new markets. According to the Mintel
International Group, a company that specifically provides targeted marketing
strategies for new business, the research right now indicates a lessening in
annual growth within the game of poker. Land and online casino poker absolutely
boomed between 2004 and 2007 – statistics indicate that the market for poker
increased 72 percent during that time frame alone.
Online casinos and poker sites currently have to consider that the bubble of
growth is like a leaking tire – it hasn’t popped altogether but the growth
bubble is leaking. 2009 growth figures are expected to drop seven percent in
2009 alone – and even more in 2010. That’s not to say that the poker industry is
has stopped growing altogether, but the rapid and accelerated growth is of an
era past at this point. |