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Online Casino Launches Into Europe

The US online casino gambling industry may be a long way from total legalization where the foreign and domestic companies will be able to offer legalized US gambling, but that doesn’t mean that the US land gambling companies can’t still branch into the European and foreign gambling industries. Harrah’s Entertainment is one of the largest land gambling brands in the United States and the company also maintains a pretty big international presence. There has been a lot of speculation over the past year or more that Harrah’s was making plans and reorganizing the company in an effort to enter the online casino gambling industry. The company has actually now confirmed those ambitions and notes that the initial internet gambling sites will focus on the legal European markets.

There are no shortage of online casinos operating in the European market, but Harrah’s new division, Harrah’s Interactive Entertainment, will really focus on developing a unique internet gambling experience that will entice new and existing gamblers to give the site a try. The internet gambling division certainly has hopes of moving into the US market when (or if) the US government alters the currently restrictive gaming environment. But in the mean time, Harrah’s launch strategy for the new online gambling site involves focusing on building up the company’s unique internet brand and pulling in a solid base of gamblers.

Another hope for Harrah’s is that the online casino gambling presence will balance the company’s income sources. The land gambling industry was hit significantly hard by the recession than the internet gambling companies – having a firm foothold in both markets will ensure that Harrah’s is able to remain profitable.