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Rolling Out the Sponsorship

The World Poker Tour is gearing back up for another season and another opportunity to find an international base of land and online casino poker gamblers. The WPT brand has slowly developed over the past few years and now, although still not quite as prestigious as the World Series of Poker, the WPT has built a strong reputation and a quality brand that professional gamblers trust. This poker season the company is looking to take the WPT brand a bit further into the international market and generate exposure with a South and Latin American television show. A major plan for marketing the show exists with PokerStars – this international online casino poker company is the largest in the world and already has a pretty solid access to this key and targeted market.

The WPT has landed a lucrative sponsorship deal with PokerStars – the deal is really highly beneficial for both companies. WPT now has the exclusive opportunity to announce and promote the WPT new show that is in development through the hugely popular PokerStars online casino poker gambling site. PokerStars on the other hand has a pretty sweet deal – it is the premiere sponsor for the events and will enjoy complete brand integration into the new WPT show.

The new show will create some very specific and localized television programs for the Spanish and Portuguese language land and online casino poker gamblers. This is just one key market, with the sponsorship of PokerStars, WPT is looking to take the new show concept into nearly every possible market from the UK to Asia.