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Joint Online Casino Venture

The landscape of the Asian internet gaming and gambling industry is changing rapidly with every month and every new foreign company hoping to enter the Asian market. The Bodog Entertainment group announced last month that the company had secured an exclusive partnership deal with a leading gaming developer and distributor in the Asian market, Haydock Sports. Online casinos and gambling sites are forbidden throughout much of the Asian market – this presents and obstacle for some of the foreign sites hoping to lay a foundation in the Asian market. For Bodog, the partnership agreement with Haydock is really key to the company’s global expansion strategy. The two companies announced this week that the Bodog88.com site has fully launched into the market.

Haydock already has some experience in various sectors of the internet gambling industry – since online casinos are taboo the company operates a sports betting site in addition to a prominent poker room. The new deal with Bodog was entered into as a way for the online gambling and gaming company to offer a premium grade product for the Asian market in addition to the existing offerings. Bodog’s proprietary betting and gaming software is anticipated to be a huge hit in the market and the site will benefit from the exposure and brand recognition behind the Haydock label.

The new site offers up an online sports book in addition to a small live dealer casino. The launch of this new site is a huge step toward globalization for the Bodog brand.