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Entraction Changing the Game

The Entraction online casino gambling group has undergone a lot of changes over the past couple of years – the company went through an intense brand re-identification process from the previous title of the 24hr Poker Network. Although the company still operated the 24hrPoker.com site, the poker gambling network was rebranded and expanded. In the most recent news from Entraction, the poker network is streamlining its offerings and will now focus only on supplying the online casino poker industry with products and services. The specific gaming sites owned by Entraction and its subsidiaries are up for sale.


The announcement even goes onto mention that Entraction has already found a buyer for Casagaming (the subsidiary operating the online casino poker gambling sites). Last week Entraction signed a Letter of Intent to Sell – the last step needed before the sale is actually complete. iGame is the lucky recipient of these choice online casino gaming sites – iGame Ltd is a growing name in the gambling industry at large and the purchase of these gambling brands will go a very long way toward securing iGame a strong and successful position in the market.


The CEO at the Entraction online casino gambling group, Peter Åström, goes onto elaborate on just why the company chose to sell such a lucrative division. He notes, The selling of the Casagaming operations is a milestone for Entraction and enables us to focus 100 percent on our supplier operation.” The industry trend right now is to take on a lot of roles in the industry and really spread out the areas of targeted interest. Entraction has taken a step back from that trend and instead chooses to specialize and focus the company’s full attention on the supplier side of the industry.