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This year, 2009, seems to be the season for major disputes in the online casino gambling industry – and although there are several companies in the hot seat right now, Casino Affiliate Programs (CAP) and its related business are really having a tough go of it. The newest issue partly involving CAP is the situation between related company Effective Media Goup (EMG) and AbsoluteSlots.com. EMG has begun to publicly state that the owners of the Absolute Slots brand had refused to pay consulting fees that were do and had not only made off with the ownership of the Absolute Slots brand, but had then switched all of the Absolute Slots business – affiliates, online casino gamblers, brand, and more, to a new domain name: SlotPower.com.

EMG has reacted to this whole situation from a wholly emotional point of view and there is a bit of confusion at the online casinos as to just what went wrong between EMG and Absolute Slots. At this point, there is no way to say that either company is in the wrong – both sides have only given the barest amount of additional information to shed light on the situation. Absolute Slots admits that the entire brand is switching onto the SlotPower.com domain name but does not confirm that the move is in an effort to cheat EMG out of any fees due.

EMG is related to CAP through the two heads at CAP – they are/were also executives at EMG. Now that the CAP situation has likely deteriorated beyond repair, the EMG situation doesn’t come as much of a surprise to some in the online casino gambling industry – the CAP owners seem bent on self-destruction. The question remains though – is AbsolutePoker operating on the up and up or changing the site brand as a way to avoid further payments and associations EMG?