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White Labeling Industry Still Strong

White labeled online caisno gambling sites were all of the rage a couple of years ago – the major gambling operators began to offer white labeling services to smaller sites that were aiming at niche markets and didn’t want the overhead of licensing a part of some of the top gaming platforms. To that end, Party Gaming is keeping the white labeling industry going strong with the announcement of a white labeling deal with DM plc, a UK based direct marketing company that handles database management and customer recruitment. The online casino gambling industry may seem like a strange market for DM, but white labeling solutions are actually perfect for smaller companies that are looking to dip their toe into the industry and really only provide the gambling services to their existing clientele.

DM’s white labeled online casino will never fully compete with the big players in the industry like 888.com, PartyGaming.com, and the other top sites. The deal was just finalized and marks the start of a great year for the Party Gaming online casino gambling group – this is the second white label deal of the year.

As for DM, the company has licensed online casino and internet bingo software from the Party Gaming gambling group and will launch a fully branded site with Party Gaming’s white label licensed content. DM plans to bring in revenue on the sites by promoting the new online gaming sites to its database of millions of customers. Both companies are excited by the prospects of this licensing deal – for DM there is huge revenue potential if the company can appropriately entice its huge database of customers to have a go and try for some fun at the DM branded gaming sites.