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Sticking with What you Know

In the online casino and internet gambling industry you really want to stick with the known and really play to your site’s existing strengths. For Mecca Bingo, that means choosing to renew the bingo software licensing deal with Virtual Fusion for another year. The software is pretty well known in the industry and online casino gamblers and bingo players are accustomed to using this particular software at the Mecca Bingo site. When a gaming company chooses to switch software providers after operating on the same platform for many years, there is a chance that the site will lose a small amount of business as a result of that switch – gamers are often loyal and if they feel there is one slots, poker, roulette or other game that is treating them well, then that’s what they plan to stick with.

For Mecca Bingo, the decision to re-up the software license was pretty easy – what change something that’s already proving successful. Mecca Bingo has reported pretty decent revenue figures over the past year even though the global economy is slowing – this is largely true for many online casino gambling companies. For Mecca, since the software platform and gaming experience is attracting new gamblers and still brining in revenue and positive feedback from the gamblers, why change that?

Virtual Fusion software is one of the top bingo gambling software on the markets and some of the biggest online casino gambling groups choose Fusion to power their internet bingo sites. The licensing deal with Virtual Fusion takes place with the Rank Group (owner of the Mecca Bingo brand) and is for another year of software licensing.