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Scoring a Brand

Online casino software development companies all fight for the best brand licensing deals on the market – from exclusive rights to Hollywood blockbuster movies to book franchises and even major celebrity personalities, the branding market is one of the most lucrative sectors of the industry. GTECH has just announced that the technology and lottery development company has just scored a major coup with the multi-year licensing deal for the rock band Aerosmith. This type of licensing deal is integral to the long-term success of any online casino software development company. Branded content is one of the key factors in companies obtaining licensees for their products.

For GTECH, the pressure to obtain the licensing deal revolved less around the need for licensees, since that is not the company’s target market, and more around the fact that GTECH is specifically a company looking to bring new technologies and “fun” to the online caisno gambling and internet lottery industry. As for the choice of licensing agreement – you can’t get much better than Aerosmith, the band is a rock icon and an institution in the industry. Aerosmith plans to go on tour this year to promote their new album and this type of publicity will go a long way toward aiding the band as well as the online caisno gambling group.

GTECH plans to develop special lottery products with the Aerosmith brand in the coming months – that means that although the online casino software development companies traditionally get all of the major and lucrative brand licensing deals, lottery customers of the GTECH and Lottomatica (the Italian branch of the company) will have exclusive access to Aerosmith branded lottery content well before the end of the year.