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Paving the Way: 1

Most of the Asian market does not yet allow citizens access to the online casino gambling industry. China in particular has a history of blocking specific internet content from its population in efforts to not only control the behavior of its citizens but to also control the dissemination of information. As the internet, though, becomes more powerful the blocking of content and Web based industries is becoming increasingly difficult. With this in mind, the Chinese government is looking for ways to control the influx on new internet technologies. Specifically, a new deal with Paynova now gives Western vendors a way to conduct online and virtual business with the Chinese market – though this even more specifically does not include internet casinos.

Paynova landed this lucrative deal through a lot of hard work over the past more than three years. The company was involved in extensive negotiations with the Chinese government as well as with Chinese financial institutions. A chief concern for the government remains the introduction of online casino gambling to the Asian market. The Paynova payment processing solutions are used throughout the United States, the UK, and Europe for internet business to successfully process payments from consumers in other countries.

One of the limitations of the online transactions remains that Paynova has no control over how Western vendors will distribute goods and services by post. Rather the services will likely be primarily used by internet based companies that provide virtual or online based services and goods – the transmission of information as well as virtual products.