Strength in Numbers
For the online casino gambling industry there is certainly truth in the strength
in numbers concept. There is a lot of competition in the affiliate sector as
well and this is where the latest development has caused a ripple. There have
been too few options for affiliates looking to make a living through the online
casinos – Casino Affiliate Program (CAP) was the biggest and most well respected
for some time but now that company seems bent on self destruction. Now that
there is a opening in the industry the newly announced Gambling Affiliate
Programs has announced that it is actually an affiliation of 65 of the online
gambling industry’s largest companies.
This is bad news for CAP, if there is anyone at the company still paying any
attention to what is happening outside of the Jolly/Fabiano situation. GAP
announced that it was formed by some of the top online casinos and related
companies as a way to provide a more stringent structure to the affiliate gaming
industry and thus more safety to the gaming affiliates that are sometimes
yoyo-ed around a bit when new changes and developments occur.
This professional network is effective immediately according to GAP’s recent
communications with the online casino gambling industry. The GAP communiqués
have pointed references to the CAP scandals and note that GAP launched as a way
to provide safety and structure to a failing sector of the market that has been
experiencing some serious problems as of late. |