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Forcing into the Online Casino Market

The Scandinavian online casino gambling industry is almost wholly controlled by state monopolies throughout the three major Scandinavian countries. Over the past two years the European Commission has negotiated with theses nations for a end to the monopolies and the introduction of a more competitive and inclusive gambling market. The foreign online casinos have been vying for a chance to take away some of the revenues from the Scandinavian gamblers but there has been outright and stubborn refusal for compliance as the Scandinavian governments look to protect their profits. For Ladbrokes, the wait for a legal opening of the market has been long enough – the company is forcing its way into the market no matter what the cost and effort.

Ladbrokes announced that it will launch a marketing campaign in Denmark, Norway, and Sweden over the next several months that aims at informing Scandinavian gamblers that their money and game play is accepted at the Ladbrokes online casino and gambling sites. The Scandinavian governments will undoubtedly be a bit peeved with this aggressive attempt to enter the closed market but there is little that they can do considering it is generally accepted as true that their online casino foreign gambling policy is in the wrong.

The campaign will highlight for the online casino gambling consumers that the new move into the Nordic region is not only beneficial for the Ladbrokes brand, but that Scandinavian gamblers will benefit from the advantages of a competitive marketplace. Wagering will be more advantageous for the gamblers and they will have access to a whole host of new and innovative internet games.