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Focusing on Sponsorship

The online casino gambling industry these days has become all about brand licensing deals for the software development companies. The focus is a bit different though for the gambling companies themselves. Although the online casinos and internet betting and gambling sites are demanding branded content from the software providers, they are also now seeking out sponsorship deals and innovative new ways to link their brands with the hottest products and sports teams in the industry. Bwin Interactive is considered an industry leader in the online sportsbetting industry – and to retain that position the company has really focused company strategy these past few months on developing and securing advantageous sponsorship deals within various industries.

Although sponsorship deals with the soccer teams, rugby leagues, and other sports teams are fairly common, Bwin has successfully gone down this route over the past several months. The latest announcement though was definitely a bit of a surprise to the other online casinos and sportsbetting sites seeking out lucrative sponsorship opportunities. Bwin is now the proud sponsor of the Brawn GP F1 racing team. This team, newly renamed, gives Bwin very prominent exposure to all of the F1 racing industry – a very lucrative market for online betting sites.

Bwin, based out of Austria, is one of the first major online caisno gambling and betting brands to score a racing sponsorship deal. In fact, the negotiations have been going on for some time already but have taken some wheeling and dealing from Bwin because of concerns about the legality of online betting in various markets all over the world.