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Hitting the Right Demographic

GambleCraft has already announced the new deal penned between GTECH subsidiary Boss Media and Aerosmith, an internationally recognized top rock band; what this new deal means for the industry though is a much more intricate subject. Basically, the use of branded content by the online casinos and internet gaming sites has been discussed extensively over the past year. It’s a great way for software providers to boost the worth of their gaming platforms and portfolio of games because of the huge push for branded content from online casino gamblers themselves. The Aerosmith deal though not only plays on the fact that branded content is king right now, but the choice of branding deal was very well-thought-out by Boss Media.

There is no denying that Aerosmith is a rock icon all over the world. Even the younger generation of online casino gamblers and internet lottery players can recognize the music and the roguishly handsome mug of Steven Tyler rocking at them from their computer screen. While it could work for really most demographics, Lottomatica’s demographic is ideally suited to appreciate this latest branding deal since that was really Aerosmith’s target market over the past couple of decades of hit music releases.

While the deal will not see Aerosmith gracing the online casino slot machines, Lottomatica will use the rock band’s music and image to promote the site to its core demographic of 25-54 year olds. Additionally, with 60 percent male and 40 percent female online lottery players, Aerosmith is sure to be a huge hit however the company chooses to launch the newly themed games.