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Cashing in on Superstition

Innovative marketing is one of the biggest growing industries right now – and some may argue that marketing is more important than even the online casinos themselves because the old adage “if you build it, they will come;” that doesn’t always hold true and some great gambling sites are left with few players and few options. But clever marketing has its definite advantage and all of the online casinos in the UK market are vying for the best marketing campaigns that will show their brand to their target market in a fun and new way – something different than the rest of the pack. For VirginGames.com, the approach of Friday the 13th was the perfect way for the online gambling site to tie in a fun holiday with a special promotion and information.

This past Friday the 13th was the second one of the year – a fact that has some superstitious online casino gamblers and punters on edge on that day. To ease the fears of some though, and conversely serve as a warning to others, Virgin Games released a breakdown of the luckiest and unluckiest locations in the UK. The information was gathered across 100,000 separate bets and then calculated by city/region. The online casino gamblers that lost a lot of money on their bets were the unlucky ones while gamblers in other regions had decided more luck with the wagers they cast at the Virgin Games site.

Some of the specific data that the Virgin Games online casino gambling group calculated included rankings of St.Albans as the luckiest place in the whole of the UK. That is quite the title for this city to hold and Virgin Games, in jest and in an overture to appeal to the superstitious gamblers noted that those looking to place wagers might want to consider some of the luckier spots in the UK, which also include Sutton, Luton, and Brighton. Gamblers in Belfast might just want to hold off on their wagering for the day according to Virgin’s results.