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Huge Partnership Announced

One of the biggest deals of the year was just announced by Playtech and Betfair, these two companies have announced that they are partnering up in a sense so that Betfair can effectively enter the online casino and bingo gambling markets. Betfair has chosen Playtech to license a large suite of the company’s top games. Betfair is really one of the largest international betting companies in the world, and Playtech is regarded as one of the best software development companies. These to huge brands will now share one roof as Betfair launches Playtech powered online casinos and bingo sites. The new gaming options will be completely integrated into the existing Betfair gaming platform so that gamblers can seamlessly begin to gamble on the new offerings as soon as the Playtech platform is successfully integrated with the existing Betfair platform.

This licensing deals really marks an important change for the international betting company. Betfair has successfully cornered the betting market and previously dabbled in the online caisno and bingo gambling industry through licensing deals with both Chartwell Technologies and CryptoLogic; the new Playtech licensing deal does not effect or negate the currently licensed gambling products from these two software development companies.

Some of the interesting nuances of the new Playtech licensing deal center on the fact that Bet fair does not plan to operate on either the Playtech bingo or poker platforms. The bingo side of the online casino and bingo licensing deal is primarily so that Betfair can augment its television offerings with a bingo product. And although Betfair does plan to enter the online poker market, the CEO of the company has noted that the company does not plan to use Playtech’s iPoker network.