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A Strong Canadian Base

Harrah’s Entertainment may be keeping mum on the company’s current actions and efforts to expedite a launch into the international online casino gambling industry but news like this is rarely a secret for long. Harrah’s Entertainment has confirmed the development of a new division within the company, Harrah’s Interactive Entertainment (HIE), which will specifically aim at developing a strong online presence for this enormous land gambling brand. Harrah’s the larges land casino operator in the world and in the past year the company has been very vocal about a desire to move into the internet gambling industry. Harrah’s has hopes that the US online gambling industry will open in the coming years to licensing and regulation, but in the mean time, the Harrah’s brand is already recognized as an leading gambling operator and the company will now use that brand strength to launch into internet and interactive gambling.

The latest news out of Harrah’s indicates that the HIE division will be based out of Montreal from this point forward. Mitch Garber is heading up Harrah’s online casino gambling efforts and rumors are circulating that he specifically requested that the new interactive division base itself out of Canada. Garber is a Canadian himself and that may play a large part in his request. Beyond that reason though, Canada is perfectly positioned to act as a base for European online casino gambling operations while still remaining close to Harrah’s main headquarters in the United States.

Harrah’s has noted that Garber was specifically hired because of his previous expertise in the online casino gambling industry and in the development and launch of a new brand. This is Harrah’s first move into the internet arena and they have some very clear goals for Garber; partnerships (for the growth of the World Series of Poker brand) as well as clear internet gambling site launches targeted at the lucrative UK and European markets.