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SEA Going Online for Lottery

The Asian market has been notoriously hard to penetrate over the past several years with an influx of European online casino gambling companies seeking entry into the market in an attempt to gain a foundation for later gaming efforts. Basically, online casinos are illegal throughout much of Asia, but internet gaming is popular in China and types of online gambling are now even making their way into South East Asian market. The Pacific Lottery Corporation has announced a new licensing deal that will enable the lottery company to now host a television show that solely handles the daily lottery draws in Vietnam.

The Vietnamese government has just recently really tightened the noose on illegal online casinos operating in the market, the Pacific Lottery Corporation though has legally offered internet based lotteries throughout the country for some time now. The new television show is a huge step for the Vietnamese government and some believe this openness toward new television and internet lottery gaming will pave the way for online casino gambling in the future. The new Hanoi Lottery Draw has just been approved but is already geared up and ready for its first daily 30-minute broadcast.

The new approval to run the lottery program now puts a strong link between the lottery industry and Pacific Lottery Corporations online lottery efforts. Also approved with the new lottery television show, PLC has gained approval to launch a new internet lottery game on the site –another unexpected move from the Vietnamese government. This expansion of the online lottery is an unprecedented move mostly because so much of the Asian market is out-right closed off to the notion of any form of internet gambling, lottery or otherwise.