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Positioning for Spanish Market

The European Commission has really been focusing hard on the equalization of the online casino gambling industry throughout Europe –this means a slew of negotiations and threats to companies that operated a closed gaming market or even gaming monopolies. As the results of negotiations come to fruition several countries are slowly altering their previously restrictive gambling laws to allow licensed foreign competition. With that in mind, the major online casino gambling group William Hill signed a contract earlier this year with Codere to offer sports betting to the Spanish market. Buyers remorse set in just a bit for the gambling company and Will Hill was rumored to be dissolving the partnership and the outcome of the partnership, Victoria Apuestas.

Although there were many in the industry who assumed that Apuestas was finished and over with because of Will Hill’s desire to extricate itself from the Spanish facing land and online casino betting group, the latest news indicates that Apuestas has inked a new deal with Grupo Rubio. The Grupo Rubio deal will specifically allow the sports betting company the opportunity to expand its presence in the retail market.

The deal was just recently signed between the two companies and the decision to enter into this partnership seems to nullify Will Hill’s previous attempts to back out of the agreement. Both companies are enthusiastic about the prospects of expanding into the land and online casino betting markets in Spain and this new deal with Grupo Rubio will only solidify Victoria Apuestas’ position in the burgeoning market.