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Keen on Horses

The US horse racing industry has garnered a lot of attention over the last few months as the Triple Crown races brought out a lot of publicity and the online casino betting sites announced record high betting figures. The US betting market has the potential to be extremely lucrative because of the sheer size of the US market, combined with the fanaticism with which US fans watch any of a half-dozen popular sports. The horse racing industry right now is lumped in with the online casinos and foreign internet betting companies are unable to access the US market because of the UIGEA. The industry consensus though feels that the US internet gambling market is bound to open in the coming year as the government faces fines from both the EU and the WTO for the current internet gambling policies.

Betfair, the largest international bookmaker has announced that the company has plans to enter the US horse race betting market as soon as the USA repeals the UIGEA and passes more favorable legislation to foreign online casinos and internet betting companies. Although there have been quite a few setbacks for the supporters of pro-internet gambling policy in the US, there is a shimmering hope among supporters that new legislation will pass through soon.

Betfair is one of the strongest international online casino betting brands in the world and the company has already begun to enter the US market with last year’s acquisition of the TVG network. This is a strong move into the US betting market and Betfair has all of the skills to revamp this slightly outdated but widespread online betting site to bring all of the technology and services right up to date and entirely current. The new Betfair operations are legal and the company anticipates that it will continue to grow and expand as the US legislation and restrictions ease.