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How Far is Too Far

Right now Betfair enjoys its title as one of the largest and most well-respected online casino betting company in the world. The Betfair brand has a international range of bettors and some of the most lucrative sponsorship deals available in the sporting industry. Right now, the company’s signature deal is as the title sponsor of Ascot. There are growing concerns throughout a lot of the sporting industry that the online casinos and internet betting companies are beginning to infiltrate too far into the industry – that the integrity of sports will soon be called into question as a link is forged between the actual sports and the act of betting on the sports.

As if the title sponsorship deal were not enough on it’s own right, Betfair has really take advantage of it’s position and plastered the brand name all around the Queen’s course. Fans can, literally, no walk more than 25 feet without finding themselves accosted by the enormous Betfair logos and signage…and that’s just on the way to the course! At the course itself there are arches and more Betfair signs and images everywhere within site. For an event that is supposed to be all about sportsman ship, Betfair distinct logo is about the one thing that you’ll remember from the event.

Betfair has a book coming out in the coming months that really looks at the online casino betting company’s involvement in the industry and the way that Betfair has risen to the top of the market through creative marketing campaigns. Although it seems a bit over-the-top, as the TV viewers are constantly aware of the Betfair brand, there marketing money spent on the campaign will surely be worth gold by the end of the event.