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Facing Online Competition

The bookmaking industry in Australia is getting particularly competitive in recent months because of an influx of international companies into the market and an increase in the land and online punters expectations from their bookies. Tabcorp is one of the major bookmaking companies in Victoria and the company is having a bit of a hard time keeping up with the competition. To address Tabcorp has announced that it is slowly switching over its system and will offer full fixed odds on all horse races by the end of the year. There has been a lot of talk and governmental action in the Aussie online casino gambling industry as the government tries to force out illegal competition; but even with that effort, companies like Tabcorp are being forced to make their odds and offerings much more competitive – a surefire benefit for gamblers within the Aussie betting market.

Tabcorp is really the giant in the industry – the company has a lot to offer and land bookie shops all over Victoria. The decision to begin offering fixed-odds betting is not only the rise of illegal competition from online casinos and internet sports betting sites, but also because of the rise of corporate bookies. As these numbers increase in Victoria and throughout Australia the smaller companies will have a harder time competing with the lower odds and special incentives the corporate bookies can offer punters.

The new fixed-odds betting is launching at all TABs all throughout the country. The idea being that punters will clearly have the fixed-odds betting choice by the end of the year and will be able to locate this new service easily within each and every TAB bookie office.