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Positioning for Entry

Playtech is one of the biggest names in the online casino gambling industry – the company has a stellar reputation and a huge suite of licensed games that are licensed by some of the biggest internet gambling brand names in the industry. The company has a pristine track record and is actually the perfect candidate for entry into the US market if the US government does actually repeal the UIGEA and allow offshore online casinos to reenter the market under a licensing and regulatory scheme. As the situation in the US wages on, Playtech has made moves to position itself for immediate and easy entry into the US market should the UIGEA be repealed and if Frank has his way with the passage of more internet gambling friendly legislation.

There are a lot of companies that may actually steer clear of the US market for quite some time because of the run-in with the US Department of Justice. Companies like Neteller and the Party Gaming online casino gambling group had to pay pretty significant fines to the US government because of their involvement in the US internet gambling industry. Playtech is just one of the first companies to openly admit that the company was strategizing for an entry into the market. It may be a bit premature because it will actually take some time before new legislation can pass through, and then it would have to be implemented.

There is a lot of money to be made in the US online casino gambling market –and there is also a lot of money that the US government can bring in to offset the huge budget deficit if internet gambling were regulated and properly taxed. Prior to the UIGEA foreign online casinos were able to enter the US market without any restrictions or regulations. The UIGEA was an over-reaction to the situation.