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Online Casino Gambling --- Casino News

A Closer Look

The online casino gambling industry is really quite unique compared to companies in so many other fields – there is not a lot of thorough gambling research released into the market at this point and the research organizations piloting these studies are really beginning to provide some interesting insights into just what is motivates and stimulates gamblers. Foviance’s efforts in studying Emotional Engagement Measurement through eye-tracking technology have previously been covered by GambleCraft, but we will now take a bit of a closer look at the potential outcome of some of the research’s long term implications.

Foviance has been working with the PKR 3D technology online casino poker gambling company to discern patterns of emotional response in internet gamblers. One of the biggest outcomes of the research thus far is the information indicating that a lot of high-end graphics and glitz can be beneficial in keeping gamblers engaged in the site and interested in continue to spend their bank roll at the online casinos. A theory in the internet gambling industry that has long held theorizes that more serious and high roller gamblers prefer more sophisticated and serious sites that have less of the glitz and glamour.

The recent research though indicates that games that have less going on than the average online casino game are less stimulating to gamblers. Foviance’s research concludes that more serious sites and games are actually boring gamblers on a subconscious level and may actually be harming the profitability of some gaming sites. The research is in direct opposition to some long-held beliefs and marketing strategies implemented by top online casinos and gambling sites.