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Centralized Gaming Lobby

Player usability is one of the biggest issues that new online casinos face when they are in the early stages of development –players respond best to really straightforward layouts and a simplified process. Although the Virgin brand is far from new to the market, the company has only just solved what was a major source of player dissatisfaction. Virgin Games operates as a online caisno, poker site, betting, and more – and the company just announced that all Virgin accounts have been merged into a centralized system that works across all of the gaming products – this is truly revolutionary for Virgin and goes a long way toward benefiting the brand’s success and playing toward player satisfaction.

Before this point Virgin gamblers had entirely separate accounts for each section of the online casino, betting, and additional services. This process was really tedious for Virgin gamblers who were loyal to the brand yet had to go through entirely separate payment processes and couldn’t even take advantage of comprehensive rewards points. The system though now operates off of a common platform that has really streamlined the entire system while still maintaining the variety of licensing deals and varied platforms.
 

Right now, Virgin Games is powered by St. Minver, WagerWors, and Boss Media. The new changes are a part of Virgin’s Customer Experience Program; there is a concerted effort to alter the Virgin brand so that it meets and exceeds the online casino gambler’s expectations. In addition to the central platform and single e-wallet feature, the company has announced that new games are likely a next step so that online casino gamblers have even more choice.